Small But Mighty: What We’ve Learned From Losing Clients

There’s no sugarcoating it—losing a client hurts.

Especially when it’s not because of poor performance. Not because of a mistake. But because “you’re not big enough.”

Recently, we were told we were being dropped—not for anything we did, but because a male counterpart (who never existed at our firm) was “leaving,” and suddenly, we “weren’t large enough to handle things.”

It stung.

Not because we need to be everyone’s solution. But because we gave that client everything.

The late nights. The policy fights. The strategic calls. The advocacy behind the scenes. The care they may never even realize we provided. And still—They walked away.

One of the hardest pills to swallow in this business is knowing that you can do everything right and still get blindsided.

You can answer the after-hours calls. You can fix messes you didn’t create. You can build trust, deliver results, defend your client’s decisions, and support their employees like they’re your own.

And still—they’ll shop you behind your back. They’ll take the strategy, the data, the relationship—and disappear without a word. Or worse, they never planned to stay at all.

That kind of loss cuts deeper than most people think. Because this work? It’s personal.

We don’t run this company like a numbers game. We run it like we care. Because we do.

We spend real time with our clients. We learn their people, their pain points, their priorities. We show up—for the hard conversations and the quiet needs no one else sees.

So yes, when we lose someone—not because of our service, but because of optics or bias or “size”—it hurts.

But it also brings clarity.

• We are not for everyone. And we don’t want to be.

• We are not the loudest. We’re not the flashiest. We are not a firm filled with yes-men or empty promises.

• We are a small, female-led team that knows this business inside and out. We pick up the phone. We go to bat for you. We tell you the truth—even when it’s hard to hear. And we care in a way most large firms simply don’t.

So if you want prestige over partnership? We’re not your people.But if you want someone who treats your business like it matters—because it does—then we’re exactly the team you’ve been looking for.

To the clients who have stayed: thank you.

To the ones who left without respect: we see it—and we move forward, stronger and sharper.

We may be small. But we are mighty.

And we’re only getting better from here.

Onward. With integrity. Always.